Glossary
The terms we use, defined
Some of these are established ideas from behavioural science and health services research. Some are ours. Each one has a page explaining what it means and where it came from.
Behavioural safety
The extent to which an interaction makes a patient more or less likely to take a clinically appropriate action.
Right answer, wrong action
A failure mode in which patient-facing AI gives clinically correct information and the patient becomes more likely to do the wrong thing.
The five uncertainties
The five questions that decide whether a health technology creates value in practice: need and adoption, workflow and accountability, action logic, commercial viability, and regulation and governance.
Contextual error
A care plan that is correct in general and wrong for this particular person, because something about their circumstances was overlooked.
The behavioural layer
The structured set of human-facing support, content, interactions, and design choices that wrap around a drug or device to help people change behaviour and sustain that change.
Evidence Phase
The engagement in which a team tests the assumptions a build decision rests on, before committing budget and months of development to it.
Next step
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